What is Your “Why?”

In 2005 I was studying graphic design at the University of Memphis and I was a new mom. I took a break from a few classes the semester my son was born, but I was … Read More

#Logos101: Tips You Can Use TODAY

  Your logo is often the first piece of your brand that consumers see. It says a lot about what your business is and where it’s going. We’ve gathered all of our #Logo101 posts right here … Read More

What Logo Shapes Mean, Part 2: the Square

A square is the complete opposite of a circle. It’s made completely of straight lines and right angles. Squares suggest sturdiness and organization. Think of building foundations and blocks/areas of land.   While circular shapes … Read More

Your Logo Does Way More Than You Think

It may initially appear that a logo’s primary purpose is to look nice. But most of the time, viewing a logo is a consumer’s first interaction with a company. A logo can draw people towards … Read More

#Branding101: Tips You Can Use TODAY

“What is Branding?” It’s a broad question with a variety of answers. You can ask a marketer, salesman, copywriter, publicist, and a photographer this question and get extremely different responses. Truth is, all of these … Read More