BRANDICE DANIEL

Brandice Daniel is a pioneer in creating opportunities for African American and Latinx fashion designers. She equips entrepreneurs with the tools they need to take a leap and create their own lane, just as she did.

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Brandice has a mission to increase diversity in the fashion industry. She created Harlem’s Fashion Row (HFR), a movement that provides platforms for fashion designers of color. She has gained support for HFR from a countless number of celebrities and corporations including Target, Coca Cola, Verizon and more.

With the knowledge Brandice gained on entrepreneurship and corporate partnerships, she became a sought-after speaker, course creator, and consultant. She now needed a personal brand outside of the organization she worked to create.

The Goal

Our goal was to create a personal brand for Brandice with visuals that were a distinct separation from Harlem’s Fashion Row while positioning her as a thought leader in her industry.

BRAND IDENTITY

Brandice’s brand visuals needed to be nimble and scalable as she expanded her services to include events, consulting, digital courses and workshops.

We wanted the final look to be youthful, classy, and professional. The color palette and font system we developed paired with her images helped create that feel.



CMYK 90 2 0 25
RGB
19 187 190
HEX #13BBBE

CMYK 0 15 91 3
RGB
248 210 22
HEX #F8D216

CMYK 0 11 9 86
RGB
35 31 32
HEX #231F20

CMYK 90 2 0 25
RGB
19 187 190
HEX #13BBBE

CMYK 0 15 91 3
RGB
248 210 22
HEX #F8D216

CMYK 0 11 9 86
RGB
35 31 32
HEX #231F20

Typography

WEBSITE

Brandice’s new website builds a contact list separate from Harlem’s Fashion Row and showcases personal blog posts on entrepreneurship.



Typography

A wordmark is flexible. It can convey the mood of your brand, but also stay relevant as you expand your services, product offerings and business scope over the.

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MENTIONS

Brandicedaniel.com is featured in ElegantTheme.com’s “25 Stunning Websites Built with WordPress” showcase alongside the websites for Katy Perry and Mercedes Benz. Check it out


“Lorem ipsum dolor sit amet, consectetur adipiscing elit.”

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam finibus iaculis leo. Sed sagittis ipsum id nulla rutrum, sed viverra elit egestas. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Quisque pharetra, mi sit amet mollis tincidunt, dolor massa volutpat erat, eu aliquam dolor risus eu ligula.

— BRANDICE DANIEL

Testimonial_BVillines

“From start to finish this process could not have been more smooth.”

Dana, Eso and their team are thorough in getting it right the first time. I was extremely impressed with the final result and timeliness of the project. Every deadline was met and the value was completely stellar. I feel that my image as an artist is most accurately displayed because of the fabulous team at Cheers Creative.

— BRENNAN VILLINES

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